New idea on the bra. Any new innovation is a step in the right direction. Kickstarter company trying to make it work. Erica from Sophisticated Pair had a chance to get a prototype and did an excellent review on it. Check it out HERE. I also am working on an improvement, new materials with no threading. Unlike the capitalistic ways of this world, if it becomes a reality I will sell it for a buck over production cost. I think it's crazy how they hammer women on the cost of these things.